Sunday, November 8, 2009

Commercials

I believe I already wrote about the horror which is the Centrum commercials_the ones with flashing symbols of gender: watch, chocoalte, BBQ, etc. That is right watches "were made specifically for men." Is it a coincidence that one of the longest running anti-women joke's punchline is something along the lines of....women don't need a watch, there is a clock on the stove? Anyway, obviously I am still upset, as I often get about many products, most recently, Reebok.

Have you seen it?...the commercial? If so you probably know the one I am referring to. I'd say a good 20 sec of the 30 sec commercial is spent on a womans thigh to waist. A woman wearing booty shorts that is. Well but this does makes sense, since the whole idea of this specific pair of shoes is to "make your butt and thighs look better." No, there is no male equivalent. I thought running shoes were for running, which sure makes your butt and thighs look better, but I didn't realize that women needed yet another shoe to draw men's attention to their butt. I'm not man bashing, this is not man's fault. But seriously? Seriously? The only time you do see the woman in the commercial's face is to A. notice she's pretty and needs no assistance with her ass OR face and B. for her to look embarrassed as she directs the camera man back upwards. Is she emberased or did she buy shoes with googling as the tagline?

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